A Facebook page is great for staying in touch with people who already know you. A website is how brand-new customers find you on Google and decide to call. You want both, but if you only have a Facebook page, you're missing the people searching for your service right now. They don't scroll Facebook for a plumber. They search Google.
I hear this one a lot from Vegas pros: "I've got a Facebook page, do I really need a website too?" Fair question. You're busy, and one more thing to pay for is a hard sell. So let me give you the honest answer, not the sales pitch.
I build websites for service businesses across the valley, from Henderson to North Las Vegas, and the short version is this: a Facebook page and a website do two different jobs. One keeps your regulars warm. The other brings you strangers.
What a Facebook page is good at
Facebook is where people who already know you keep up with you. Past customers, neighbors, the folks who got your name from a friend. You post a before-and-after, they see it, they remember you. That's real value, and you should keep doing it.
But here is the catch. When someone in your area needs a pool cleaned today and doesn't already know you, they don't open Facebook and search. They pull up Google and type "pool cleaning near me." If you're not there, they never find your page.
What a website is good at
A website is the thing that shows up when a brand-new customer searches. It's open all night, it answers the questions a buyer has, and it gives them one tap to call you. Facebook controls what your page looks like and who sees it. A website is yours, and it works the search, which is where the new jobs come from. For more on that, see how to get found on Google in Las Vegas.
"But setting one up sounds like a headache"
This is the real reason most pros stick with just a Facebook page. A website feels like a project: pick a builder, fight with it, keep it updated, and you're a part-time web designer on top of running a business in Spring Valley traffic. I get it. That's exactly the headache we take off your plate. You don't log in, you don't design, you don't update anything. We handle it.
But even if you build it yourself, the point stands. A Facebook page alone leaves the searching customers to your competitors. The pro who shows up on Google gets the call.
So do you need both?
Yes, and they're not the same spend doing the same thing. Keep the Facebook page for your regulars. Get the website so the steady stream of people searching right now can actually find you. Then make sure that site is easy to call, which we cover in turning your website into a phone that rings.